Microsoft Advertising reaches 724 million unique searchers — a distinct audience that skews older, higher-income, and more purchase-ready than Google's. Bing Ads consistently deliver 30–60% lower CPCs than Google Ads for comparable placements. I manage the full campaign lifecycle: keyword strategy, ad copy, bid management, shopping campaigns, and conversion optimization.
Keyword research specific to the Bing audience, match type strategy, negative keyword lists, ad group structuring, and quality score optimization for maximum impression share.
High-converting Responsive Search Ads with multiple headline and description variants. Sitelinks, callouts, call extensions, price extensions — all set up to maximize CTR and Quality Score.
Microsoft Shopping campaigns via the Merchant Center — product feed optimization, campaign structure, bid strategy, and product group segmentation for e-commerce advertisers.
LinkedIn Profile targeting (unique to Microsoft Ads), in-market audiences, similar audiences, remarketing lists, and customer match — layered targeting unavailable on Google.
Target CPA and Target ROAS bidding, device bid adjustments, dayparting, geographic bid modifiers, and continuous A/B testing to reduce CPC while maintaining conversion volume.
UET tag implementation, goal configuration, cross-device conversion tracking, and monthly performance reports covering impressions, clicks, CTR, CPC, conversions, and ROAS.
Fewer advertisers on Bing means less auction competition — CPCs that are typically 30–60% lower than Google for the same keywords and positions.
Unique to Microsoft Ads — target by LinkedIn job title, company, or industry. The most precise B2B targeting available in any paid search platform.
Bing users skew 35+ with household incomes 36% higher than average internet users. For premium products and B2B services, this is a valuable audience.
Existing Google Ads campaigns can be imported to Microsoft Ads in minutes — so if you are already advertising on Google, adding Bing reach is fast with minimal extra setup.
Monthly management fee only. Ad spend is paid directly to Microsoft and is not included. Minimum recommended ad budget: $300/month.
No. You can start with Microsoft Advertising independently. If you do have existing Google Ads campaigns, I can import them to Bing as a starting point and then adapt them for the Bing audience and platform — which significantly reduces setup time.
I recommend a minimum of $300/month in ad spend to gather enough data for meaningful optimization. The management fee above is separate from your ad budget, which you pay directly to Microsoft.
If you are already profitably advertising on Google, Bing is almost always worth adding. The same intent-driven search traffic at lower CPCs means incremental conversions at better margins. It also reaches users who simply do not use Google — approximately 33% of US desktop searches happen on Bing.
Microsoft Advertising allows you to layer LinkedIn professional data (job title, company, industry) onto search campaigns. If your product or service targets specific professional roles — executives, marketers, IT managers, for example — this targeting can dramatically improve your relevance and conversion rate. It is a unique capability not available anywhere else in paid search.
Every day you are not on Microsoft Advertising, your competitors are capturing high-value buyers at a fraction of what you pay on Google. Let me set it up right.