Resume — Imran Ali (i-rana), Digital Strategy Consultant

Professional Summary

Results-oriented Digital Strategy Consultant with 6+ years of experience transforming complex marketing challenges into simple, high-impact organic growth strategies. Specializing in SEO, Technical SEO, GEO (Generative Engine Optimization), and Link Building — with a focus on building E-E-A-T-compliant, future-proof digital identities that perform in both traditional search and AI-powered search environments. Committed to sustainable, measurable organic growth for global businesses.

Core Competencies

SEO & Technical SEO

Full technical auditing, on-page optimization, schema markup, Core Web Vitals, crawlability, indexation management

GEO & AI Search

Generative Engine Optimization, llms.txt implementation, AI citation strategy, ChatGPT/Gemini/Perplexity visibility

Link Building

Contextual link building, niche edits, guest posting, blogger outreach, digital PR, press release distribution

Analytics & Reporting

GA4, Google Search Console, Ahrefs, SEMrush, Moz, Rank Math, custom SEO reporting dashboards

Paid Advertising

Google Ads, Meta (Facebook/Instagram) Ads, Bing Ads, YouTube Ads, remarketing, PPC audit

Web & Content

WordPress, Elementor, Wix, HTML/CSS, content marketing strategy, email marketing (MailChimp), GMB optimization

Experience

Digital Strategy Consultant & Organic Growth Strategist 2018 — Present

i-rana.com (Self-Employed, Freelance) · Remote · Global Clients

Developed and executed SEO strategies for clients across e-commerce, SaaS, local services, and professional services sectors globally
Implemented GEO (Generative Engine Optimization) strategies for early-mover clients seeking visibility in AI-powered search results
Delivered comprehensive technical SEO audits identifying crawl issues, indexation gaps, and Core Web Vitals improvements
Built white-hat backlink profiles through contextual link building, guest posting, niche edits, and digital PR campaigns
Managed Google Ads, Meta Ads, and YouTube ad campaigns with conversion tracking and ROAS optimization
Optimized Google Business Profiles for local businesses, improving Map Pack visibility and local search rankings
Delivered monthly performance reporting through GA4, GSC, and Ahrefs with data-driven strategy recommendations

Certifications

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SEO Specialization

UC Davis — Coursera

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Meta Social Media Marketing Professional Certificate

Meta (Facebook)

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Fundamentals of Digital Marketing

Google Digital Academy

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Google My Business Certification

Google Skillshop

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WordPress & SEO Training

DigiSkills.pk

Tools & Platforms

Ahrefs SEMrush Moz Google Analytics 4 Google Search Console Rank Math Google Ads Meta Ads Manager MailChimp WordPress Elementor Wix Google Tag Manager Screaming Frog PageSpeed Insights ChatGPT / AI Tools

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