Most Google Ads accounts waste 30–50% of their budget on irrelevant searches, poor Quality Scores, and broken conversion tracking. A PPC audit identifies exactly where money is being lost and provides a prioritized action plan to recover it — before spending another dollar on a broken account.
Campaign hierarchy, ad group organization, keyword theme grouping, and SKAG (Single Keyword Ad Group) assessment — identifying structural issues that fragment Quality Score or dilute ad relevance.
Search term report analysis to identify irrelevant queries triggering ads, match type misuse, cannibalizing keywords, and missing negative keywords — often the single biggest source of wasted budget.
Component-by-component Quality Score review (expected CTR, ad relevance, landing page experience) for all low-QS keywords — with specific recommendations to raise scores and reduce cost-per-click.
Conversion action audit — verifying that conversion tags fire correctly, no duplicate conversions are being counted, goals align with actual business outcomes, and attribution model matches sales cycle length.
One-time deliverables. Every audit is read-only — no login credentials are ever required.
Stop guessing why your campaigns are underperforming. Get a clear, data-backed diagnosis and a prioritized plan to fix it.
Order a PPC Audit